At ExhibitCraft we know there is more to a successful trade show than reserving booth space.

Six to twelve months before show date the planning process should begin with a number of activities occurring each month after plan launch. ExhibitCraft offers clients the luxury of assigning all the tasks in the following lists to us - or you may take care of some, or all the details yourself. It's always up to you.

Three phases of show production include Pre-show, On-site, and Post-show.

PHASE 1:

Pre-show:
Pre-show procedures usually commence about one year before the scheduled show date.

• Choose the shows you want to attend during the upcoming year.
• Establish a budget.
• Reserve your booth space.
• Study the Exhibitors Guide and make a preliminary production calendar.
• Book your travel arrangements
  

• Develop your target market.
• Design and execute your marketing and advertising campaigns.
• Check literature and product availability.
• Look for suppliers who can accommodate your display needs Call ExhibitCraft for a competitive quote.
• Secure shipping companies.
• Create a local resource list for on-site emergencies.

2-4 months before the show:

• Decide on booth design.
• Begin production on booth.
• Plan giveaways and on-site promotions.
• Submit all Show Services Forms to show producer and general contractor. These can include telecommunications orders, cleaning services, carpet, signage, electrical services, plumbing, decorators, stagehands, riggers, drayage personnel or call ExhibitCraft, Inc. and let us handle all those details for you.
• Schedule booth personnel.
• Distribute production calendar to all key personnel.
• Put together checklist of booth supplies and show items.

1 month before the show:

• Rehearse booth presentations.
• Rehearse booth set-up.
• Confirm travel arrangements.
• Distribute written instructions to booth personnel.
• Develop a VIP customer list.
• Finalize any press release activities.

PHASE 2

On-Site:

• Review goals with trade show personnel each morning.
• Debrief trade show personnel at the end of each day.
• Check all schedules for dismantling and shipping of booth.
• Scrutinize all invoices for services rendered.
• Reserve booth space for next year.

PHASE 3

Post Show (in order of importance):

• Follow-up on leads.
• Send thank you letters to booth personnel.
• Conduct show analysis.
• Analyze performance of your display.

Once analyses of the event are complete, you will possess valuable information necessary for preparing your marketing and production plan for the forthcoming year.